👋 Ciao, I’m
Chiara Albanesi

Partner and Research Insights Lead at oblo
I have more than 10 years of experience as design researcher and strategist.
I specialised in integrating ethnographic methodologies
and a humanistic perspective into the design process,
turning sharp insights into impactful solutions.

Recent projects

  • We mapped out the current decision-making process and information flow for the organisation of F2F activities. The emerging opportunities were used to define a future scenario for AI integrations, informing the new dashboard experience we 
co-designed with key stakeholders.

  • A multi-sited research conducted across four European countries helped us design a framework of drivers and opportunities for coffee at-home consumption. We supported the team in identifying key moments in the to-be experience and distinctive solutions to increase retention in the medium and long term.

  • In-depth interviews to capture mai pain points in the onboarding pocess and assess emerging behaviours and expectation towards the new service experience.

    with Soulsights

  • Shaping the service and experience strategy for a new all-in-one photo-shoot management platform that connects brands, producers and talents



    case study