👋 Ciao, I’m
Chiara Albanesi
Partner and Research Insights Lead at oblo
I have more than 10 years of experience as design researcher and strategist.
I specialised in integrating ethnographic methodologies
and a humanistic perspective into the design process,
turning sharp insights into impactful solutions.
Recent projects
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We mapped out the current decision-making process and information flow for the organisation of F2F activities. The emerging opportunities were used to define a future scenario for AI integrations, informing the new dashboard experience we 
co-designed with key stakeholders.
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A multi-sited research conducted across four European countries helped us design a framework of drivers and opportunities for coffee at-home consumption. We supported the team in identifying key moments in the to-be experience and distinctive solutions to increase retention in the medium and long term.
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In-depth interviews to capture mai pain points in the onboarding pocess and assess emerging behaviours and expectation towards the new service experience.
with Soulsights -
Shaping the service and experience strategy for a new all-in-one photo-shoot management platform that connects brands, producers and talents
case study