We mapped out the current decision-making process and information flow for the organisation of F2F activities. The emerging opportunities were used to define a future scenario for AI integrations, informing the new dashboard experience we 
co-designed with key stakeholders.

A multi-sited research conducted across four European countries helped us design a framework of drivers and opportunities for coffee at-home consumption. We supported the team in identifying key moments in the to-be experience and distinctive solutions to increase retention in the medium and long term.

In depth interviews d to capture mai pain points in the onboarding pocess and assess emerging behaviours and expectation towards the new service experience.

with Soulsights

Shaping the service and experience strategy for a new all-in-one photo-shoot management platform that connects brands, producers and talents

Case study

An extensive primary research combining interviews and observations in US and UK to map the variety of behaviours regarding self-care, lead us to shape a strategic framework to guide new services and experiences for the 60+ population.

Case Study

Shaping and exploring possible value propositions and experience model for a new service focused on specialty coffee.

Exploring product and services opportunities through an extensive qualitative and quantitative research, involving people with different level of hearing loss or with specific interest and needs related to sound.

Redesigning the onboarding process for a European unicorn, facing the post-covid challenges of hybrid experiences.
We moved form a hse of experience assessments (shadowing + 1:1 interviews) to define an idea caalogue and a roadmap of intervention togetherwith the People onboarding team, that supported them in following 2 years.

Analysing the customer journey of Lavazza A Modo Mio to envision new service opportunities that could improve and expand customer acquisition and loyalty.

Case Study

From foundational research to user validation for the service staging, I guided an iterative participatory process to define the service mix and the experience of a potential new proximity store model for Mooney.

Analysis of user generated content to capture emerging trends, styles and needs for new D2C eyewear lines. Starting from a list of selected brands as result of a previous benchmark activity, we conducted a qualitative analysis of UGC on Instagram to understand emerging patterns and trends, and a quantitative extraction of reviews from a selection of D2C eyewear e-commerce platforms. The combination of review analysis and UGC allowed to highlight key needs and expectation towards the eyewear experience.

Ethnographic research with extream users in Europe, US and Korea, to understand emerging behaviors and opportunities for the next generation of smartphones and communication devices

I guided a multi-sited ethnography in US and Europe, exploring through interviews and observations how snacking habits were chaging in urban contexts, the impact of street food and the adoption of new food trends. The results of the research helped structure a new brand strategy for Harina Pan, and new product opportunities.

The project aimed to identify priorities and needs for the digitalization of services in municipal authorities. Insights gathered from contextual interviews and observations involving citizens, officers, and stakeholders formed the foundation for services development roadmap.

with nois3 + engineering

Dalili is a digital service to facilitate food distribution in support of Syrian refugees in Lebanon. 
We engage refugees in the experience design from opportunity mapping to usability testing of the first MVP.

with nois3

We recruited and interview genZ representatives in Los Angeles and New York, we did secondary research and contextual observation to undestand how to use the technology and combinations of physical and digital channels to offer an interesting buying experience to young people. The result was a catalogue of ideas introducing new service elements, stories and interactions in the customer journey.

Smart stands for Mutual Society for Artists, a European network of cooperatives with over 30,000 members. I supported the Italian network in rethinking its services and communication strategy.

with rete smarketing

Ethnographic deep dive into young athletes approach to sports activities and sportswear.

with A piece of Pie